| Book: You Will Be Satisfied by Bob Tasca |
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You Will Be Satisfied by Bob Tasca Click here for more information DescriptionBob Tasca may be the most successful car salesman ever. He built his first business, a tiny franchise in Southern Massachusetts, into the second largest Ford dealership in the world. Then he opened a Lincoln-Mercury store that, despite its small size, now regularly places in the top 10 dealerships worldwide and in 1986 was number one in the world. Tasca's total commitment to customer service has not gone unnoticed. He has been recruited by Ford to train some 165,000 of its employees and dealers, and he was one of the key people responsible for the "Quality is Job #1" campaign that turned around the company's fortunes. His business regularly sees 65 percent of its customers return - three times the industry average. Dealers from all over the world travel to study the "juggernaut in Seekonk."
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